Services

Most work starts with one of these. Each one connects strategy, technology and operations, so the result is something your team can run after I leave.

01 Put AI to work

We want AI to make a real difference.

For agencies, media organizations and in-house teams, and for leaders who want AI pointed at a business problem.

Scoped per team
What I do Cohort sessions by seniority, with homework tied to each job function A review of where AI can automate work and fix a business problem, for leadership Prototypes of agents and reporting automation A showcase day and a team challenge Related proof: Four AI prototypes built, from strategy to business case; three executive AI trainings delivered for marketing leaders; agency workflow designed to increase efficiency
02 Make sense of data

We have data but no answers.

For marketing and media leaders whose data does not yet tell a story.

One report or ongoing
What I do Your data and market data combined into one story New ways of looking at the same numbers Competitive and category reports Test plans to check what you find Related proof: Performance marketing dashboard created to track 20 markets; marketing mix modeling brought into annual planning; competitive market intelligence run on competitor marketing programs, investor calls and M&A moves
03 Launch something new

We're launching something new.

For brands and agencies bringing a product, a service or a campaign to market.

Scoped per project
What I do Consumer insight before you build Input on positioning A go to market plan in media: channels, partners, budget and measurement Test plans before you commit budget Related proof: Single launch run in 10 countries at once for a travel client; first influencer marketing programs launched for global travel clients; new ad formats tested in one market, then scaled
04 Enter a new market

We're entering a new market.

For brands and agencies deciding where to go next and how to get in.

Scoped per project
What I do Market and consumer understanding An entry plan: where to start, how, and with whom Local partner strategy Budget priorities by market Related proof: Market entry proposal developed for a premium brand: target segments, positioning and local partner strategy; foreign partner negotiations with global platforms supported from Istanbul
05 Fix how we're set up

How we're set up isn't working.

For agencies and marketing organizations whose teams, planning or budgets are not working as they should.

Scoped per project
What I do Team structure built around business goals Central planning that keeps local nuance Budget allocation across markets and channels Operating model and governance Related proof: Operating model designed for global media with local nuance from one central team; cross functional team led across strategy, planning, investment and analytics, spanning four regions; statements of work and agency governance managed for global clients
06 Choose tools or partners

We're choosing tools or partners.

For brands and agencies picking between AI and ad-tech platforms, or running an RFI or RFP.

Scoped per project
What I do Needs and criteria agreed before anyone demos Structured scorecards across the shortlist RFI or RFP support and vendor sessions A recommendation you can defend to finance and leadership Related proof: Global DSP scorecard and selection completed; dynamic creative optimization tools taken through RFI, RFP and scorecard; joint business partnerships negotiated with Google, Meta, The Trade Desk, Spotify, Reddit, X, Pinterest, Amazon, TikTok and Snap
07 Win or grow business

We want to win or grow business.

For agencies pitching for new clients and brands looking for their next stage of growth.

Scoped per project
What I do Pitch strategy, team and operating model for the response Content strategy and answer engine optimization Partnership and growth strategy Influencer selection Related proof: Contribution made to a destination marketing organization pitch; content strategy and answer engine optimization advised for a retail brand; three travel search awards and one out of home award won for a global airline

Need something outside this list?

I work with a network of specialists, including AI engineers, event managers and content writers. If the right answer isn't mine to give, I will say so and help you find the right person.

AI engineers Event managers Content writers
Not sure which one fits? Tell me what you're trying to fix and I will point you to the right place to start. Get in touch