Background

The person behind the work.

Selin Cebeci

Independent, after twenty years at WPP and Omnicom.

I work independently with brands, agencies and media organizations. I see marketing and media as one connected ecosystem, and I bridge strategy, technology and operations to drive real performance improvement.

Before going independent, I spent 20 years at WPP and Omnicom leading global brands through digital media transformation, from joint business partnerships to automation, measurement and ad-tech selection.

LinkedIn Instagram @thefuturesco
Book and newsletter

Where I think out loud.

Cover of Simultaneous Change by Selin Cebeci
The book

Simultaneous Change

Sixty leaders and thinkers answer the same eleven questions about change. A snapshot of a world in motion, built on one idea: the future is human-made.

Find it on Amazon

Media & AI Newsletter

What changed in AI and media, and what it means for marketers.