The Futures & CoMarketing, Media, AI and Growth Solutions

Strategy, technology and operations, connected.

I help brands, agencies and media organizations solve marketing, media, AI and growth challenges. I bring experience leading global media for Fortune 100 and 500 clients, including the brands below:

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Selin Cebeci, founder of The Futures & Co
Selin CebeciFounder / Strategic Advisor @ The Futures & Co.
Brands I have worked with American AirlinesUberDellVMwareIndeedBrand USAWarner Bros.GSKMerck P&GPepsiCoMercedesVWAudiPorscheSeatVodafoneShell
Services

Start with the problem.

My work starts with your business and marketing challenges, not a menu of deliverables. Here are some of the problems clients most often come to me to solve.

01We want AI to make a real difference.

Training your people, reviewing what leadership can automate, agent prototypes.

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02We have data but no answers.

Data into insight, new ways of looking at it, competitive intelligence, test plans.

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03We're launching something new.

Consumer insight before you build, a go to market plan in media, test plans before you commit.

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04We're entering a new market.

Market and consumer understanding, an entry plan, local partner strategy, budget priorities by market.

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05How we're set up isn't working.

Team structure, central planning with local nuance, budget allocation, operating model.

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06We're choosing tools or partners.

Scorecards, RFI and RFP support, platform deals.

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07We want to win or grow business.

Pitch support, content and answer engine strategy, partnerships, influencer choices.

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08Need something outside this list?

I work with a network of specialists, including AI engineers, event managers and content writers. If the right answer isn't mine to give, I will say so and help you find the right person.

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Where do we start? Get in touch
Track record

Selected work from current and past clients.

Kept anonymous and categorized by type of work delivered. More information can be shared on a call.

Built from scratch AI Partnerships Global leadership Measurement & insights Activations Ad-Tech
Contact

Get in touch.

Let's talk.

Pick a time that suits you. We can meet, or just exchange ideas.

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Tell me what you're trying to solve.

Background

The person behind the work.

Selin Cebeci

Independent, after twenty years at WPP and Omnicom.

I work independently with brands, agencies and media organizations. I see marketing and media as one connected ecosystem, and I bridge strategy, technology and operations to drive real performance improvement.

Before going independent, I spent 20 years at WPP and Omnicom leading global brands through digital media transformation, from joint business partnerships to automation, measurement and ad-tech selection.

LinkedIn Instagram @thefuturesco
Book and newsletter

Where I think out loud.

Cover of Simultaneous Change by Selin Cebeci
The book

Simultaneous Change

Sixty leaders and thinkers answer the same eleven questions about change. A snapshot of a world in motion, built on one idea: the future is human-made.

Find it on Amazon

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